I'm in the middle of opening my own office. I've been knee deep in lease negotiations, domain names and marketing plans for a few weeks now. I'm having fun and seem to have endless energy for it. (Very little writing is getting done, of course, but I've decided that's OK for now.)
But now it's really getting fun. I need to design my logo and website. I get to hire a designer to help me! For some reason, I have been obsessed with deciding on a color. I thought it would be a deep cardinal red, but then I saw a wall painted the color of the packaging at Fortnum & Mason in London and I knew in an instant. It's also the color of the restroom at L.A. Mill, another one of my favorite places (L.A. Mill, that is, not necessarily the restroom there). And also the color of the jerseys of Leopard Trek. A win all around.
Now my obsession has moved on finding actual examples of the color so I can perform my own market research. Be careful -- if you pass me on the street I may whip out some notecards for you to study and opine on.
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